From a technical standpoint, I don't understand why the adtech companies don't just serve ads via APIs consumed by website owners, and served to clients via the primary domain. This seems like it would obviate current adblocking and third-party cookie blockers.
It would add a bit of technical complexity for site owners, but that seems manageable, particularly for b2b relationships.
Obviously, I hope this doesn't happen, but it seems like an obvious strategy and I don't see the flaw.
It would add a bit of technical complexity for site owners, but that seems manageable, particularly for b2b relationships.
Obviously, I hope this doesn't happen, but it seems like an obvious strategy and I don't see the flaw.