Our data shows "Amazon Choice" is essentially a join table between product and search keywords, ordered by a multiplier of conversions, ratings, and availability.
- Customers are happy when they get stuff fast - it needs to be available right now, and in the buy box
- Higher rated items are theoretically better than lower rated items
- "choice" badge is keyword specific: a plant light could be choice for "grow light bulb" and "grow light led" but not for "light bulb".
Our data shows the items are not correlated by margins for. We often see negative NET PPM on "choice" items.
Source: I run an Amazon consultancy that manages roughly $30M/year sold through Amazon.
- Customers are happy when they get stuff fast - it needs to be available right now, and in the buy box
- Higher rated items are theoretically better than lower rated items
- "choice" badge is keyword specific: a plant light could be choice for "grow light bulb" and "grow light led" but not for "light bulb".
Our data shows the items are not correlated by margins for. We often see negative NET PPM on "choice" items.
Source: I run an Amazon consultancy that manages roughly $30M/year sold through Amazon.