I believe it is more less it. People in my circles who pay big money for serious market research papers showed me some in December. There was a very visible trend of people deciding to downgrade for their third or fourth smartphone.
Here is a repost of my post from December:
> Very true, I'd say a downgrade is the trend. I saw like 10+ people deciding to switch from "superphones" down to mid-range models, and even dumbphones for their new phones. People who had ultrabooks, often try Atom based notebooks and sufraces. The key deciding factor for such people, I think, is having a good screen and bearable ergonomics (no microscopic keyboards, or batteries.) The data I have access to tell that the "big screen, small CPU," is the category with the biggest year on year growth. Atom based 14 and 15 inchers are selling like hot cookies.
> As a person working in the industry, I can say that's a very visible trend. People switch their devices more due to battery and physical wear than actual need for more features.
> In that respect, things got very "Japanised" in respect that Japanese cellphone makers are often making new models every season with no real changes other than cosmetic.
> Japan is also the only developed market where "dumbphones" ever saw few upwards trends in last
Here is a repost of my post from December:
> Very true, I'd say a downgrade is the trend. I saw like 10+ people deciding to switch from "superphones" down to mid-range models, and even dumbphones for their new phones. People who had ultrabooks, often try Atom based notebooks and sufraces. The key deciding factor for such people, I think, is having a good screen and bearable ergonomics (no microscopic keyboards, or batteries.) The data I have access to tell that the "big screen, small CPU," is the category with the biggest year on year growth. Atom based 14 and 15 inchers are selling like hot cookies.
> As a person working in the industry, I can say that's a very visible trend. People switch their devices more due to battery and physical wear than actual need for more features.
> In that respect, things got very "Japanised" in respect that Japanese cellphone makers are often making new models every season with no real changes other than cosmetic.
> Japan is also the only developed market where "dumbphones" ever saw few upwards trends in last