Comment by chrisshroba

Serious follow-up: I've always been fairly apathetic towards companies tracking me because I don't see too many plausible situations that would end up truly affecting me negatively. Do you have any examples (preferably that have happened in the past, but hypothetical are okay too) of what can go wrong if the tracking information falls in the wrong hands? Sure, street addresses, SSN's, credit card numbers would be bad, but why should I care if someone finds out that I'm a male aged 24 interested in backpacking, Apple products, and programming?