I like this analogy, but there are some pretty big differences between a supermarket and the app store.
The "aisle" on the app store goes on for miles. Sure the product may be there, but if it's a 5-10 minute walk down the aisle to get to it, I don't think may people would look that far. The item is technically there, but it's not exactly accessible.
In this example there's also only one supermarket, the Apple app store. With grocery stores your product may not be in an advantageous place at Store A, but it could be right at eye level in Store B, C, or D. With the Apple store, if you're not featured there, you're not featured anywhere.
I agree the developer should not be surprised by this. I don't think Apple is acting badly. These are just consequences of having many apps and only one app store.
The "aisle" on the app store goes on for miles. Sure the product may be there, but if it's a 5-10 minute walk down the aisle to get to it, I don't think may people would look that far. The item is technically there, but it's not exactly accessible.
In this example there's also only one supermarket, the Apple app store. With grocery stores your product may not be in an advantageous place at Store A, but it could be right at eye level in Store B, C, or D. With the Apple store, if you're not featured there, you're not featured anywhere.
I agree the developer should not be surprised by this. I don't think Apple is acting badly. These are just consequences of having many apps and only one app store.