"The market must already exist". I think trying to find a brand new market is one of the biggest mistakes many founders make when trying to come up with a startup idea. An existing market indicates that demand already exists!
And when "no market need" is the most common reason startups fail [1], this seems to be often overlooked.
And when "no market need" is the most common reason startups fail [1], this seems to be often overlooked.
[1] https://www.cbinsights.com/research/startup-failure-reasons-...