Comment by post_break

I guess I'm a weirdo who likes shopping there. Compared to Kroger or HEB I usually walk out of Aldi with a bill 50% cheaper than the other stores. We have our own bags and a picnic like basket thing we keep in the truck for Aldi stops. Yes it's "generic" but my uncle worked for a big food company that made big brand food and "generic" is often just a label change over the brand name. I can see why the rich people would think it's like shopping for food at the salvation army. No selection, a quarter to get a cart, 4-6 isles, no in car delivery, you have to bag your stuff yourself. I'll take all of those inconveniences if it means I spend 50% less per trip to the grocery store to feed us.