What people are forgetting is that Boeing did it all to head off competition from the E190 and Bombardier C-Series, both of which are smaller planes than the 737 but are bigger in terms of passenger comfort while being smaller in terms of noise and global warming impact.
Boeing discounted the 737 MAX by more than 70% to force Bombardier to sell the C-Series below cost, which forced Bombardier to sell a controlling share to Airbus for $0.
I rode in a E175 and was blown away by the passenger experience; the 2nd generation E-Jets are much better and the A220 is better still. Boeing hopes that you don't ride in one and realize you don't have to settle for a 737.
(Not like I trust Airbus with the A220, since they've got the same motivation to string the A320 along that Boeing has to string along the 737)
Boeing discounted the 737 MAX by more than 70% to force Bombardier to sell the C-Series below cost, which forced Bombardier to sell a controlling share to Airbus for $0.
I rode in a E175 and was blown away by the passenger experience; the 2nd generation E-Jets are much better and the A220 is better still. Boeing hopes that you don't ride in one and realize you don't have to settle for a 737.
(Not like I trust Airbus with the A220, since they've got the same motivation to string the A320 along that Boeing has to string along the 737)