Midwest grain farmers are super boxed in with regard to what they must sign in order to have access to the latest tractor technology for their specific crop, but that's happening within the context of the technology getting incrementally better year-by-year, i.e., continuously cheaper input costs per unit of crop yield. This is all somewhat par for the course for a highly commoditized industry.
Also, check out the comment below from the child of the Deere engineer who makes the point that "liability is the enemy of automation". If you gave farmers the ability to hack their tractors you are opening a bunch of complicated issues.
Also, check out the comment below from the child of the Deere engineer who makes the point that "liability is the enemy of automation". If you gave farmers the ability to hack their tractors you are opening a bunch of complicated issues.