A little randomness is fun and enjoyable. Not to mention, it can throw off those ad targeting algorithms a bit by injecting a little disinformation into the mix.
One of my favorite (now, sadly defunct) links was http://random.yahoo.com/bin/ryl to give you a random link from the Yahoo! directory.
One of my favorite (now, sadly defunct) links was http://random.yahoo.com/bin/ryl to give you a random link from the Yahoo! directory.