While running a UX/UI design studio for B2B SaaS companies for 10+ years - I’ve seen the UX space evolve into a cult like crowd of designers with too many “gurus” and design research methodologies. Really, all you have to do is 2 things:
# talk to your users.
# look at your data/analytics
It’s really not rocket science. These two metrics will take you minutes to find UX problems and opportunities in your product. Then, try to solve them with the least amount of design possible.
# talk to your users.
# look at your data/analytics
It’s really not rocket science. These two metrics will take you minutes to find UX problems and opportunities in your product. Then, try to solve them with the least amount of design possible.
Repeat.