> Installing software "manually everywhere you want to use it" implies installing it once in 99% of cases, maybe twice in most of the rest, where "install" is a trivial process
It's not trivial at all compared to "click this link (and optionally sign up) to start using the software". Especially with the landscape now, asking a likely non-technical user to download, install (potentially with security warnings) and launch software is a lot to ask and will impact your conversions if you're not an established product.
It's not trivial at all compared to "click this link (and optionally sign up) to start using the software". Especially with the landscape now, asking a likely non-technical user to download, install (potentially with security warnings) and launch software is a lot to ask and will impact your conversions if you're not an established product.