This really resonates with me as an engineer/CTO working on a product that went into the jungle with a machete. We never anticipated how difficult it would be educate the market, so eventually pivoted to more of a "toll-road" product.
There's really a second/third/fourth mover advantage that often isn't talked about, which is that you don't have to explain the entire point of your product before convincing them that your pricing makes sense and it's worth their time. When clear competitors exist, the sale is just why your specific solution is superior (more efficient, smarter features tacked on, cheaper pricing etc.)
There's really a second/third/fourth mover advantage that often isn't talked about, which is that you don't have to explain the entire point of your product before convincing them that your pricing makes sense and it's worth their time. When clear competitors exist, the sale is just why your specific solution is superior (more efficient, smarter features tacked on, cheaper pricing etc.)