The correct approach there would have been telling the industry to get their shit together and agree on one standard (and then mandate that, not "that or an adapter" like what they let Apple get away with), under the threat that otherwise they'll make a standard for them.
The correct approach there would have been telling the industry to get their shit together and agree on one standard (and then mandate that, not "that or an adapter" like what they let Apple get away with), under the threat that otherwise they'll make a standard for them.