ETrade is presumably very cautious to get started, and very slow to move when they do, by nature of their maturity, scale, and industry context. So they're taking many multiples longer than someone like coinbase, for example, to spin up this type of thing.
So this initiative probably started years back.
Is this late-launching residue from bitcoin's 20k days when this would have been, if not less silly, at least less silly looking?
Is this evidence that some big names in finance have been deliberately understating their interest in the space, while scrambling beneath the surface to spin up offerings?
If the rest of the players in this space also support crypto, it starts to be genuinely commoditized, and maybe that could help it. But if you commoditize something that nobody cares about... does it matter? does it help?
So this initiative probably started years back.
Is this late-launching residue from bitcoin's 20k days when this would have been, if not less silly, at least less silly looking?
Is this evidence that some big names in finance have been deliberately understating their interest in the space, while scrambling beneath the surface to spin up offerings?
If the rest of the players in this space also support crypto, it starts to be genuinely commoditized, and maybe that could help it. But if you commoditize something that nobody cares about... does it matter? does it help?