There definitely is a difference between someone accidentally tracking dog poo into your house vs someone doing it intentionally; in the first case, you all them to clean it up, and in the second case you break the friendship and/or seek criminal prosection.
Likewise for big companies. If a company is acting badly, you need to figure out if it was intentional. In both cases you seek damages, but your approach to making sure it never happens again will be very different.
Likewise for big companies. If a company is acting badly, you need to figure out if it was intentional. In both cases you seek damages, but your approach to making sure it never happens again will be very different.