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Comment by muzani

I did a coffee kiosk once. It went well, but required a large amount of energy and focus.

We did a little twist on the business model. Starbucks sells nice places to sit down. We sold drugs. The model, from logo design to promotions, was designed to create a habit loop where people would get their morning coffee from us.

It was so profitable that I seriously considered making it my full time career, expanding cafes all over the country. The only thing that changed my mind was 1) the startup boom 2) dealing with minimum wage workers is extremely depressing. The tech industry has its abundance, whereas with food and drinks, it was clear that income was limited and had to be managed carefully.

parent muzani 7 years ago

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