It is an effective strategy, my observation is that way more energy is expended in debating the term MLM by assuming it is a pejorative term and the potential legal ramifications
Without a government stance on any particular viral campaign I typically try to avoid MLMs as I find them unattractive
With government stance and intervention I notice that the only result is for people to understand exactly how to operate an MLM to avoid government intervention
Most ideas simply arent self sustaining without the productivity of new participants getting diminishing returns from that idea
Adding a pejorative label to that reality is arbitrary
Without a government stance on any particular viral campaign I typically try to avoid MLMs as I find them unattractive
With government stance and intervention I notice that the only result is for people to understand exactly how to operate an MLM to avoid government intervention
Most ideas simply arent self sustaining without the productivity of new participants getting diminishing returns from that idea
Adding a pejorative label to that reality is arbitrary