From 2017 to 2018, they added 147 new paying customers. Of which, 57 were enterprise and based on their metrics claiming > 80% of revenue was from these "enterprise" deals, probably high dollar.
Still, ~$50m in marketing/advertising spend to earn 147 new paying customers (340k/customer) seems high to my untrained eye. Do those enterprise deals and that "132% Dollar Expansion Rate" justify such high CPA?
Those with experience with this kind of enterprise-focused company - is this normal?
Still, ~$50m in marketing/advertising spend to earn 147 new paying customers (340k/customer) seems high to my untrained eye. Do those enterprise deals and that "132% Dollar Expansion Rate" justify such high CPA?
Those with experience with this kind of enterprise-focused company - is this normal?