MBA ideas of an economic moat - lock-in, stickiness, etc - are "dark patterns".
But there are "light patterns": you can stay ahead in a technological race if you keep running; sales are easier if you are known as better; you get more informative feedback if you have more users, etc.
But there are "light patterns": you can stay ahead in a technological race if you keep running; sales are easier if you are known as better; you get more informative feedback if you have more users, etc.