Comment by bedosh

Right, IIUC, the stated goal is to reach some standardization (https://www.w3.org/WoT/) for IoT communication. Which, in my opinion would be great for users if it panned out. It is not an ideal situation that people that prefer to control their IoT devices themselves need to rely on a myriad of integration plugins for hass. But I'm not hopeful that this will gain the required industry traction