The Linux world has a lot of conventions you just 'need to know about' in order to navigate. It works very well for experienced people, but it isn't helpful for newcomers. When I was first starting out I didn't understand the versioning system or what it meant. Were releases named something like "Ubuntu Standard 18.04", or "Ubuntu Preview 19.04" it would have helped clarity. LTS doesn't mean anything to average people.
Small things like would help me convince family members to switch
Small things like would help me convince family members to switch