> They pay a truck load of money to reach 300-500 paying readers per day?
> But they won’t pay as much to reach an avalanche of non paying readers?
It seems to me that advertisers might prefer a small number of people willing to pay money for something, rather than an avalanche of free loaders. Not all eyeballs are created equally. Isn't this a motivation for improving the targeting of advertising?
Most Wired content is available for free on the website, right? So, I wonder how many more people would buy the app if it were free.
> But they won’t pay as much to reach an avalanche of non paying readers?
It seems to me that advertisers might prefer a small number of people willing to pay money for something, rather than an avalanche of free loaders. Not all eyeballs are created equally. Isn't this a motivation for improving the targeting of advertising?
Most Wired content is available for free on the website, right? So, I wonder how many more people would buy the app if it were free.
Edited to clarify a few phrases