Of the five Guiding Principles on page 52 only about 1.5 of them are primarily concerned with the nutrition content of the food. The rest are mostly focused on their environmental impact.
Not that there's anything wrong with that. And clearly that's aligned with the mission of the WWF. But I think you'd get a much different list if it was just about maximizing the health of the eater. E.g. meat.
When I choose food at the grocery store I'm focused on which are better for me, not Earth. If I were convinced that there is a genuine discrepancy between those goals, I'd likely still choose me. Am I the bad guy?
Not that there's anything wrong with that. And clearly that's aligned with the mission of the WWF. But I think you'd get a much different list if it was just about maximizing the health of the eater. E.g. meat.
When I choose food at the grocery store I'm focused on which are better for me, not Earth. If I were convinced that there is a genuine discrepancy between those goals, I'd likely still choose me. Am I the bad guy?