> More interesting: Apple’s evolving brand promise. The old Apple promise was that you don't have to worry if the tech works. The new promise is you don't have to worry if the tech is scamming you. Everything Apple showed was about curation, safety and trust. No tracking, no scammy ads, no loot boxes, no weird credit card charges. And Oprah.
This is an extremely good point. I'm a technical person, I love open technologies, but I've invested in Apple devices because right now we have no choice but to put trust in one major tech company or another, and Apple is the only one I have an iota of trust in not to screw me over. They're smartly capitalizing on a culture shift of tech-skepticism, and I'm not ashamed to say that that sales pitch works on me. Their competitors would be wise to take notice.
This is an extremely good point. I'm a technical person, I love open technologies, but I've invested in Apple devices because right now we have no choice but to put trust in one major tech company or another, and Apple is the only one I have an iota of trust in not to screw me over. They're smartly capitalizing on a culture shift of tech-skepticism, and I'm not ashamed to say that that sales pitch works on me. Their competitors would be wise to take notice.