Data point: I'm a current Tesla owner who during Q1 was in the market for replacing my remaining gas-powered car with an EV. Looking at the options available, the direction I'm seeing with respect to charging infrastructure, and the character of the company (yes, there's a touchy-feely part to me), I went with a Jaguar I-PACE instead of another Tesla. I feel that directly contributed to at least one lost potential sale for Tesla.
If they wanted to sell me another EV, they'd need to do several things differently. First, give me buttons for the common stuff I do. Stuff I do commonly is A/C, audio on/off, audio volume, suspension height, and driving mode (sport or comfort -- I share the car with a spouse who hates vroom vroom). Second, adopt CCS. I don't want to take a hard dependency on a proprietary charging infrastructure that entirely depends on a single company to keep it on life support. Third, stop lying to me about fully self-driving capabilities. While we're on the subject, sell me the car as it is now, rather than as you speculate you can make the car be in the future through a software update. Fourth, nail the fit-and-finish and the quality of the interior.
For me, Jaguar got almost everything right in what they were shipping in Q1.
If they wanted to sell me another EV, they'd need to do several things differently. First, give me buttons for the common stuff I do. Stuff I do commonly is A/C, audio on/off, audio volume, suspension height, and driving mode (sport or comfort -- I share the car with a spouse who hates vroom vroom). Second, adopt CCS. I don't want to take a hard dependency on a proprietary charging infrastructure that entirely depends on a single company to keep it on life support. Third, stop lying to me about fully self-driving capabilities. While we're on the subject, sell me the car as it is now, rather than as you speculate you can make the car be in the future through a software update. Fourth, nail the fit-and-finish and the quality of the interior.
For me, Jaguar got almost everything right in what they were shipping in Q1.