If we follow your analogy, Apple provides both hardware and software value. In the case of Tesla, IMHO, the value is mostly hardware as in the core technology, not, IMHO, in the car/controls/screen/ that they put around.
Again, as a thought experiment: Would customers not like a Mercedes/BMW/Lexus/Audi/Jag... with Tesla battery/drivetrain/superchargers but in a Mercedes/BMW/Lexus/Audi/Jag... car shell(for lack of a better word).
I think I would love that, especially since (disclaimer: I do not own a Tesla), the Model S and 3 that I've sat in, seem very spartan from a luxury vehicle standpoint.
Moreover, to my other point: this will free Tesla to innovate like crazy on battery, charger, motor and drivetrain technology and perhaps attain a monopolistic lead , while in the car business I the competition is beginning to creep up.
From a traditional car manufacturer's standpoint, this may allow them to stop spending on battery/drivetrain/superchargers/... technology and focus on making the car shell.
Again, as a thought experiment: Would customers not like a Mercedes/BMW/Lexus/Audi/Jag... with Tesla battery/drivetrain/superchargers but in a Mercedes/BMW/Lexus/Audi/Jag... car shell(for lack of a better word). I think I would love that, especially since (disclaimer: I do not own a Tesla), the Model S and 3 that I've sat in, seem very spartan from a luxury vehicle standpoint.
Moreover, to my other point: this will free Tesla to innovate like crazy on battery, charger, motor and drivetrain technology and perhaps attain a monopolistic lead , while in the car business I the competition is beginning to creep up. From a traditional car manufacturer's standpoint, this may allow them to stop spending on battery/drivetrain/superchargers/... technology and focus on making the car shell.