Thanks, that seems to confirm my suspicion that CPM will have the lowest cost - provided we have well known inputs and well tracked output.
We've been carefully building out our LTV tracking so we can capture true revenue from all sources attributed back to individual campaigns, so I feel confident we're ready to measure.
Our top three networks are facebook, google, and applvoin, which all have very different methods of targeting, but this helps clarify how a strategy would work.
We've been carefully building out our LTV tracking so we can capture true revenue from all sources attributed back to individual campaigns, so I feel confident we're ready to measure.
Our top three networks are facebook, google, and applvoin, which all have very different methods of targeting, but this helps clarify how a strategy would work.