> He says Epic uses such insights to improve the client experience. But coming up with fixes is difficult because doctors “have different viewpoints on everything,” he says.
This suggests to me they are doing UX design based on "what specific interfaces and interface changes the customer asks for." While common in "enterprise" sales, I think we all know this simply _does not work_.
And it's not just an issue of the executives who make the decisions asking for different things than the end-users would. They say it's "doctors" who have "different viewpoints" we can charitably assume they really are getting UX feedback from the end-users not just from executives (I don't really believe it, but let's be charitable).
It's that UI/UX design is hard, and "just doing what the customer tells me to do" never works. The customer is not a UX designer. What the customer thinks will help may be a "local miminum" or may not actually help at all. even if it is end-users telling you what they want. end-users may be experts on the problems and frustrations they are having, but not on the design solutions.
> “We had all the right ideas that were discussed and hashed out by the committee,” says Mostashari, “but they were all of the right ideas.”
> "“The industry was like, ‘I’ve got this check dangling in front of me, and I have to check these boxes to get there, and so I’m going to do that.’ ”"
Yup, sounds like enterprise software alright.
> “It’s like asking nine women to have a baby in a month.”
That's even a paraphrase from Fred Brooks author of "The Mythical Man-Month", although the speaker may not have known it. (Brooks prob wasn't the first one to say it... but might have been about software?) https://en.wikipedia.org/wiki/Brooks%27s_law
This suggests to me they are doing UX design based on "what specific interfaces and interface changes the customer asks for." While common in "enterprise" sales, I think we all know this simply _does not work_.
And it's not just an issue of the executives who make the decisions asking for different things than the end-users would. They say it's "doctors" who have "different viewpoints" we can charitably assume they really are getting UX feedback from the end-users not just from executives (I don't really believe it, but let's be charitable).
It's that UI/UX design is hard, and "just doing what the customer tells me to do" never works. The customer is not a UX designer. What the customer thinks will help may be a "local miminum" or may not actually help at all. even if it is end-users telling you what they want. end-users may be experts on the problems and frustrations they are having, but not on the design solutions.
> “We had all the right ideas that were discussed and hashed out by the committee,” says Mostashari, “but they were all of the right ideas.”
> "“The industry was like, ‘I’ve got this check dangling in front of me, and I have to check these boxes to get there, and so I’m going to do that.’ ”"
Yup, sounds like enterprise software alright.
> “It’s like asking nine women to have a baby in a month.”
That's even a paraphrase from Fred Brooks author of "The Mythical Man-Month", although the speaker may not have known it. (Brooks prob wasn't the first one to say it... but might have been about software?) https://en.wikipedia.org/wiki/Brooks%27s_law