I agree with Mark as far as social networks are concerned. The 'social' part of the name is important, and social relationships cannot function without some sort of stake.
Having a unified identity guarantees that people are held accountable for what they say, it reduces fraud, trolling, and it means people have 'skin in the game' when participating in a social environment, it's the basis for trust.
Having a unified identity guarantees that people are held accountable for what they say, it reduces fraud, trolling, and it means people have 'skin in the game' when participating in a social environment, it's the basis for trust.