Apple has lost that magic it had. It's no longer a special company where people used to wait for hours at a time to buy a phone. Apple isn't that company anymore, where someone with good taste used to make your choices for you, and they somehow knew what you couldn't quite articulate.
There was an iPhone, an iPad, a MacBook Air, and a MacBook Pro. If you wanted the experience of an Apple phone, you bought an iPhone. You didn't go around asking if you should buy an Xr, Xs, or X, 9, 7, or iPhone googol. You went to the store and bought an iPhone. The product categories were clear. The vision behind them was clearer. Everything just made sense. And it worked too!
Apple doesn't make sense anymore.
I have a top of the line MacBook Pro 2016 that I can't type on. I am the professional these machines are meant to target. My use case isn't "hardcore" or "niche." It's that of most entrepreneurs, programmers, and designers. I wanted a machine that I could carry around in my backpack with good-enough battery life that could let me work from a coffee shop. Nothing fancy. Nothing complicated. Just a machine that a woman can use at a coffee shop with her soy latte.
What I got for my thousands of dollars is a machine that can't be used without its cradle. The keyboard has stopped working correctly despite weekly cleaning. I am worried that the screen will stop working too. And I don't have the time to take my machine back to the store and get it replaced because I'm so busy that I can't live without my computer.
Apple was supposed to be the company that made computers for people who do stuff. Now, it's a dividend machine that happens to make crappy computers.
There was an iPhone, an iPad, a MacBook Air, and a MacBook Pro. If you wanted the experience of an Apple phone, you bought an iPhone. You didn't go around asking if you should buy an Xr, Xs, or X, 9, 7, or iPhone googol. You went to the store and bought an iPhone. The product categories were clear. The vision behind them was clearer. Everything just made sense. And it worked too!
Apple doesn't make sense anymore.
I have a top of the line MacBook Pro 2016 that I can't type on. I am the professional these machines are meant to target. My use case isn't "hardcore" or "niche." It's that of most entrepreneurs, programmers, and designers. I wanted a machine that I could carry around in my backpack with good-enough battery life that could let me work from a coffee shop. Nothing fancy. Nothing complicated. Just a machine that a woman can use at a coffee shop with her soy latte.
What I got for my thousands of dollars is a machine that can't be used without its cradle. The keyboard has stopped working correctly despite weekly cleaning. I am worried that the screen will stop working too. And I don't have the time to take my machine back to the store and get it replaced because I'm so busy that I can't live without my computer.
Apple was supposed to be the company that made computers for people who do stuff. Now, it's a dividend machine that happens to make crappy computers.