In college about 5 years ago, I heard a presentation from some recording industry people who worked at a studio. They saw Spotify as the reason their industry would still exist in five years. I think at the time total recording revenues were still declining, but the streaming growth was really picking up.
Spotify has brilliantly convinced many people to spend $120 per year on music. The average CD-buyer spent much less than that. It's become normal and acceptable to have a subscription to this stuff. It was hard to imagine in the early 2000s when so many pirated their music for free.
Spotify has brilliantly convinced many people to spend $120 per year on music. The average CD-buyer spent much less than that. It's become normal and acceptable to have a subscription to this stuff. It was hard to imagine in the early 2000s when so many pirated their music for free.