They don't deserve science award because they didn't do science or pioneer anything. They just responded to demand. They have been awarded with money.
It was the high performance scientific computing community that started to use graphics cards to perform matrix computations in the early 2000's. The term GPGPU term was invented. GPU programming pain in the ass in early 2000's. Nvidia saw some markets in GPGPU's for scientific computing. First release of CUDA was 2007.
It was the high performance scientific computing community that started to use graphics cards to perform matrix computations in the early 2000's. The term GPGPU term was invented. GPU programming pain in the ass in early 2000's. Nvidia saw some markets in GPGPU's for scientific computing. First release of CUDA was 2007.