I see similar results on an ecommerce site. PayPal's UX (login, click buy) is a better experience over entering a 16 digit credit card, expiry date, csv & address. It's one or two clicks and payment is done.
It's unfortunate but people will always choose the easiest way irrespective of the costs to the merchant. It would be interesting to see what happens if you charge 2% more for PayPal (or whatever the difference in fees are / amount you need to cover the costs/risk of working with PayPal). I suspect checkout conversions would drop.
It's unfortunate but people will always choose the easiest way irrespective of the costs to the merchant. It would be interesting to see what happens if you charge 2% more for PayPal (or whatever the difference in fees are / amount you need to cover the costs/risk of working with PayPal). I suspect checkout conversions would drop.