This isn't a law that serves multinationals; quite the opposite.
The proportionality requirement in the text of Art. 13 is more onerous to larger corporations. If you're a tiny blog with a banner ad or two, you're not getting slapped off the internet for having a comments field, because it isn't proportional to require cost and complexity increases of multiple orders of magnitude to police your comments section. Unless someone comes up with Compliance.ly & Co. which does the work for you at a price-point that is reasonable, in which case we've just opened up a new industry which hopefully results in Content ID going the way of the Dodo.
After some litigation occurs in which the boundaries of proportionality are set, we'll be in a better position to analyze the impact of this law.
The proportionality requirement in the text of Art. 13 is more onerous to larger corporations. If you're a tiny blog with a banner ad or two, you're not getting slapped off the internet for having a comments field, because it isn't proportional to require cost and complexity increases of multiple orders of magnitude to police your comments section. Unless someone comes up with Compliance.ly & Co. which does the work for you at a price-point that is reasonable, in which case we've just opened up a new industry which hopefully results in Content ID going the way of the Dodo.
After some litigation occurs in which the boundaries of proportionality are set, we'll be in a better position to analyze the impact of this law.