I've been working on a project with a couple people that I don't get a lot of value from as co-founders right now because they aren't designers or engineers. They are trying to help us define the set of requirements given their relationships in the industry, but they have not really done product work before. I keep telling myself how valuable they will be once we launch because they will bring customers. Echoed by the author here:
"When you start a project, you always think that finishing and launching your project is the hardest part. However, after the launch you realize that the most difficult part is just ahead."
Any recommendations for how to handle this kind of co-founder situation?
I'm thinking about working with them to define equity incentives on both sides, but I'm short on other ideas for how to make things feel well balanced in the short term given our unbalanced skill sets.
"When you start a project, you always think that finishing and launching your project is the hardest part. However, after the launch you realize that the most difficult part is just ahead."
Any recommendations for how to handle this kind of co-founder situation?
I'm thinking about working with them to define equity incentives on both sides, but I'm short on other ideas for how to make things feel well balanced in the short term given our unbalanced skill sets.