Even lower hanging fruit than optimising compression, is actually choosing the right image format in the first place. Put simply (very simply I may add), if it’s an illustration, use PNG, if it’s a photo, use JPEG. Once we’re over that hurdle, we can go onto managing compression techniques and attempting advanced formats such as SVG and WEBP.
All too often I’ve seen people encoding 8MP photos as PNGs and wondering why they’re all 50MB in size.
Next on the hit list is outputting images at the right size. If the image is never going to be shown greater than 500px wide, save a copy that’s 500px wide. WordPress has this feature built in- learn to use it if that’s your flavour of CMS. Your bounce rate will go down, I guarantee it.
All too often I’ve seen people encoding 8MP photos as PNGs and wondering why they’re all 50MB in size.
Next on the hit list is outputting images at the right size. If the image is never going to be shown greater than 500px wide, save a copy that’s 500px wide. WordPress has this feature built in- learn to use it if that’s your flavour of CMS. Your bounce rate will go down, I guarantee it.