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Comment by longerthoughts

>Basement: A social network for your close friends

Seems like this would impose some serious limits on ad revenue generation (assuming that's how they plan to monetize). With only close friends the volume of friend-generated content would presumably be much lower than that of Facebook or Instagram (even if those individuals are generating more content), meaning you have a much lower threshold beyond which you start pissing off users with ads due to relative volume.

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