Ask HN: Anyone have process for creating good internal application names?

I work at a large financial institution, and we are really bad at naming our internal applications. They usually end up as some four or five letter acronym of the process or problem. I’m sure others people have worked with application names like CAPS, MAPPS, TRAXS CRIMS and thought they suck.

So does anyone have a nice process for coming up with internal application names?