Ask HN: The word App is in Apple. Was that a conscious decision by its founders?

I never thought about it, but then it's just so obvious. Was this decision a conscious one? I can't find it on Google. If so, that's pretty clever.

This would imply that the naming of Apple is based on the word "application" which might be slightly far-fetched.

Brandname generation: pick a word (abbreviate or not) then find a word similar to it, pick that as your logo, provided it's not something terrible.