I agree, there's so much friction trying to get a group of people to signup for and use another platform.
A personal anecdote: people were willing to fly thousands of miles to come to my wedding, but (almost) nobody wanted to use the site/app we chose to avoid using Facebook to plan the event.
I think the only option is to make it seamless for Facebook users--let them log in with FB, use FB Messenger to send them updates, etc.
A personal anecdote: people were willing to fly thousands of miles to come to my wedding, but (almost) nobody wanted to use the site/app we chose to avoid using Facebook to plan the event.
I think the only option is to make it seamless for Facebook users--let them log in with FB, use FB Messenger to send them updates, etc.