The reason why is because Medium used to have a messaging feature for publications. You could request a story be apart of your publication.
Many publications would promise they'll promote your stuff, etc. So after messaging hundreds of people you start getting free content and bigger reach, etc.
So existing platform + ease of poaching content for views is the real reason.
Many publications would promise they'll promote your stuff, etc. So after messaging hundreds of people you start getting free content and bigger reach, etc.
So existing platform + ease of poaching content for views is the real reason.