Comment by spectramax

When I was growing up, my father used to say "Why do you want to pay for a shirt and then have them turn you into a billboard with the logo on the chest pocket?" It was silly at the time, but I always recall it when I see people buying luxury goods from Dior, LV, Chanel, etc. Luxury goods to my father was his collection bespoke suits from his favorite tailor to whom he was a customer but also a good friend. This wasn't on Savile Row or some haute fashion boutique in New York, but in a small town where I grew up. There was a direct... human connection between the consumer and the buyer. There is something to be said about craftsmanship-based luxury goods and services without the pretense of big-corp brand names, analytics, extravagant showrooms and marketing campaigns.