This is more or less what Amazon is known for - experimentation, A/B testing and dumping ideas quickly.
I'm pretty in awe that Amazon seems to have (at least) three bricks and mortar retail concepts on the go at the same time : Go, pop up stores and Whole Foods, and is only now deciding to cut one of them. Amazon's commitment to going with the data goes so so deep.
I'm pretty in awe that Amazon seems to have (at least) three bricks and mortar retail concepts on the go at the same time : Go, pop up stores and Whole Foods, and is only now deciding to cut one of them. Amazon's commitment to going with the data goes so so deep.