There are many different fronts to wage this fight on; changing consumer behavior is only one of them. Getting the project halted is important in its own right for the reason that it helps prevent the normalization of American tech companies actively aiding political oppression under the guise of abiding by 'local laws and regulations'.
As I stated in a few comments down below: if we let American tech companies build custom tools to enable authoritarian governments in their political oppression, how could we possibly think they would stand up to protect something actually controversial, like a protester or a labor organizer?
As I stated in a few comments down below: if we let American tech companies build custom tools to enable authoritarian governments in their political oppression, how could we possibly think they would stand up to protect something actually controversial, like a protester or a labor organizer?