When writing a post, newsletter, or really anything for your site, startup, or freelance job where you're the only author/worker/employee, is it best to use I or We? I struggle with whether to use I or we in blog posts when I'm the only writer on the site. On other sites I write for, I use we always, but on my own where there's no other person for the we, it seems odd.
Thoughts, Opinions? What do you usually do?