I see this as win-win for both companies. I never would have heard of Footpath if not for this news story. A good percentage of readers will now download Footpath and give it a try. That's an audience they wouldn't have had otherwise, and the lifetime revenue stream of a lift like that can be in the thousands to millions of dollars, depending on the size of Footpath's user base and their ability to monetize the traffic.
Meanwhile, us Strava users get a cool new functionality.
Meanwhile, us Strava users get a cool new functionality.