I'm from Europe, so I will say why I don't want to work in London (and I get a lot of offers from there!)
The salaries that are offered are a joke in London. The expenses are so huge there! Even if the salary is a bit higher than my current one, I would spend much more.
There are a lot of joke startups, some new cryptocurrency or blockchain startups... Nope, I'm not gonna join anything like that.
Also, I'm not a huge fan of big cities and London is too crowded (for me).
Allow remote and I'm sure you are gonna find someone.
The salaries that are offered are a joke in London. The expenses are so huge there! Even if the salary is a bit higher than my current one, I would spend much more.
There are a lot of joke startups, some new cryptocurrency or blockchain startups... Nope, I'm not gonna join anything like that.
Also, I'm not a huge fan of big cities and London is too crowded (for me).
Allow remote and I'm sure you are gonna find someone.