Comment by arikr

You might find some of the usability testing services useful also

There's a list of some here:

http://www.usefulusability.com/usertesting-alternatives/

and here

https://www.producthunt.com/alternatives/usertesting-2

They give you videos with people's out loud thoughts about for example trying to accomplish specific goals with your sites, which should be really useful.

And for a more guerrilla approach you might find this article useful:

https://medium.com/@leemunroe/how-our-product-design-team-co...