Comment by molloy

Oh, I was bringing up the price in comparison to the price of plant milks from a consumer's standpoint—while plant milks seemingly have a high markup from raw materials to product (transportation and storage costs aside), our perception of what makes it expensive has an unrealistic anchor in the subsidized cost of cow's milk. Paying $12 for a gallon of cow's milk vs. $5 for a gallon of oat milk changes the picture a bit.